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Sales Development Representative

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The Sales Development Representative is an entry level position and will help to generate buying demand for the Company's products from organizations throughout North America. This position is based in Columbus, OH and will require daily attendance at our Columbus office

The Sales Development Representative is responsible for driving market share and qualifying leads that build pipeline for the sales organization. The Sales Development Representative will also be responsible for running regional campaigns focused primarily developing and qualifying leads to the point of handoff to the sales force. A key requirement is to conduct business dealings with prospects/customers in a way that creates a superior prospect/customer experience that will set the stage for future product sales for Signet Accel.

This position reports to the Executive Vice President of Sales and Marketing. 

Management Responsibilities:

  • Qualify all sales leads based upon specific lead qualification criteria definitions
  • Provide baseline research within targeted accounts to identify key contacts and critical account information prior to prospecting call
  • Develop superior customer service relationship with prospects
  • Learn and demonstrate a fundamental understanding of the Company technology – and clearly articulate capabilities and advantages to prospective customers
  • Provide weekly activity report to management
  • Proactively continue company product and competitive product and market knowledge via website, on-line webinars, and marketing information
  • Social Media Monitoring: Engaging with social media platforms, creating alerts on keywords, researching topics and sharing information with individuals responsible for producing the content and responses
  • Update lead rank/stage and prospect interaction in SFDC throughout

Qualifications and Requirements:

  • Bachelor's degree or higher in a relevant field
  • 2+ years business experience
  • Ability to understand and successfully promote technical offerings and solution sets
  • Excellent communication skills in writing, speaking, listening and cold-calling
  • Ability to converse with and influence IT organizations
  • Knowledge of marketing techniques and databases used in marketing a plus
  • Experience with Salesforce.com a plus
  • Able to work independently in an entrepreneurial, start-up environment
  • Solid understanding of social media tools and vehicles including LinkedIn, Twitter, Blogs and monitoring tools

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Signet Accel, Inc. provides equal employment opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Signet Accel, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.